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                Content & marketing

                Bold CTA button keeps delivering for Expressen

                Sep 09, 2021 at 01:21 am by admin

                How you ask counts for a lot, as Sweden’s Expressen found with a redesign of its ‘call to action’ button. To a recent Facebook Accelerator programme, team m.... Read More

                Gannett ¡®betting big¡¯ on interactive features for sports channel

                Sep 08, 2021 at 09:34 pm by admin

                Gannett will use interactive video, audio and augmented reality to engage its USA Today Sports+ premium digital channel with fans. The publisher has announced launches in sev.... Read More

                Indian regional delivers a talent contest for regional youth

                Sep 01, 2021 at 07:14 pm by admin

                When youngsters lost the opportunity to have fun as the world was thrown off track due to the pandemic and lockdowns, Vijay Karnataka provided a platform for Kannadigas to sho.... Read More

                Insty strategy takes distinct SMH content to younger demographic

                Sep 01, 2021 at 04:08 am by admin

                While social media has always been integral to the Sydney Morning Herald’s digital strategy, Sophia Phan says things have “definitely changed” in the past fi.... Read More

                Sellout Bangla promotion bridges platforms

                Aug 30, 2021 at 07:47 pm by admin

                A new bridge was the focus is a successful multiplatform campaign for Dhaka, Bangladesh-based daily Prothom Alo. Editor Matiur Rahman says an integrated newsroom was despatch.... Read More